Digital Marketing Services
Consultative Marketing
I work with fellow solo-entrepreneurs, small businesses, and enjoy being part of agency teams, so it can get a little murky to answer the question: “What do you do?”
I co-create marketing strategies, execute, and optimize digital marketing campaigns.
How? With data, digital tools, and lots of questions.
You see in some ways I’m a generalist: I need to know how to use multiple platforms, photoshop, how to write clearly, how to sell ideas, how to appeal to buying motives, how to tell stories.
At the same time I am a specialist in strategy and digital marketing.
First and foremost I am a consultant- my job is to dig deep into what you are up to and provide a structure for practical things you can do to promote your message; whether through Facebook, Twitter, Google Adwords, Landing pages, paid ads, or organic content.
If you have a message to share with the world, lets make it resonate.
Content Marketing
In the last month, how much thought have you put into your digital marketing?
I mean really….tell the truth! Most people don’t strategize positioning or create content that sticks and persuades.
The tools for marketing have changed but the principles remain– if you want to make (more) money, you need to share your message strategically. I can help you find the right tools to share your story.
My team and I use:
- Social Media Ads
- Google Search Engine Marketing
- Display Advertising
- Tools like WordPress and Unbounce
- Brainstorming Strategies
- Data Analysis
- Landing Page Best Practices
And a whole lot of coffee to make your online assets work for you.
Digital Strategy
Branding is about sharing stories.
Good stories build trust and increase bank accounts. It just so happens that the stories we tell now are with pixels, jpegs, .mov, and other media.
Our partners will tap into experience or seek strategic ideas from books like:
- Blue Ocean Strategy
- Positioning: The Battle for Your Mind
- The 22 Laws of Marketing
- Influence: the Psychology of Persuasion
- Business Model Generation
- Directing the Story: Professional Storytelling and Storyboarding
- CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
And so much more!
Maybe you’d rather concentrate on running your business? I’d like to concentrate on sharing your business.
Pay Per Click Traffic
Ads, ads, ads, ads I do adore! Because they work. From brainstorm to execution and optimization, Juda is a certified Google Adwords partner and experienced in creating campaigns with Facebook, Twitter, Google Analytics, Power Editor, Adwords Editor and more.
Copywriting
Digital Assets can be leveraged to work for you but first they need to be written. We write copy with purpose: to sell a product, service, story, or idea. Copy may live on your website, as part of your email funnel, on a billboard, ad, blogpost, ppc landing page, etc.
Google Search & Display Ads
Juda is a Google Adwords certified partner that loves to create, execute, and optimize Search and Display campaigns. Reach people actively searching for your brand online and remarket to them using Google’s vast Display network.
Brand Strategy
Strategic planning using tools like content calendars, templates, buyer personas, definite buying motives, and sales psychology. Content to entertain, educate, or inform potential buyers.
Lead Generation
Are you looking to promote your brand and lead people down a buying funnel? Let us use practical experience and industry knowledge to plan and manage your funnels.
Build Pages
We can leverage Unbounce and WordPress pages to help you promote events, specials, content, or any message.